The World Wide Fund For Nature (known today as the World Wildlife Fund) was founded on 29 April 1961 in Morges, Switzerland. The WWF Switzerland branch was created the same year in Zurich.
According to WWF Switzerland, the organisation has since supported more than 1,000 projects in over 100 countries to protect the environment, playing an important role in implementing them. It is also one of the largest donors for the international programmes. In addition, WWF Switzerland continues to use specialist knowledge to further develop nature and environmental protection work. Children and youth work is also a part of the organisation’s DNA. For many years, WWF Switzerland has maintained collaborations with companies for more sustainable products. With numerous branches throughout the country, it is also locally anchored. WWF Switzerland has around 270,000 members and supporters.