AVINA was founded by your husband Stephan Schmidheiny in 1994. Why did you choose to refocus the foundation when you took over the reins six years ago?
Viktoria Schmidheiny: My inspiration actually came straight from the kitchen. After training as a chef in London, Laurenz started experimenting with different dishes. My husband, Stephan, became interested and was delighted to get involved. We quickly recognised that there was huge potential here and spontaneously decided to refocus the AVINA Foundation. In our eyes, food is the ideal issue to focus on – it’s part of all of our day-to-day lives, and we can enjoy helping make the world a better place by adapting our food habits.
If we look back at the story of the AVINA Foundation – including the period before the refocus – it’s very noticeable that you always wanted to bring people together. What’s your thinking behind that?
Laurenz Werner: There are plenty of grandiose ideas and projects around, but their success always depends on the person running them. First and foremost, we believe in inspirational people who lead by example. I think that’s vital if you want a project to succeed and have the desired impact. To achieve a wide reach, we need enthusiastic people who can inspire others. It’s crucial to find them, support them and bring them together.
So our focus is on identifying the right people. We are very selective. We are looking for people skills and the right values.
VS: Exactly. Simply assessing the projects on paper wasn’t ever an option for me. I like to work with people, meet them face-to-face, get to know them. It’s essential for me, so I can understand the project partner’s values.
What are AVINA’s values?
VS: We try to live by values such as joy, enthusiasm, solidarity and authenticity as well as originality and humility and to support those values in the work of the foundation. Humility feels particularly important to me, because it plays a role in the relationship between humankind and nature.
LW: Today, in particular, as artificial intelligence begins to infiltrate our lives, we need to focus more on people and what makes them tick. I believe we are at a hugely significant turning point, and we should definitely strengthen our focus here.
VS: It’s crucial that we recognise and support our interconnectedness. It’s important to me that we stop looking at everything in isolation and begin to understand the links between food and nature. What’s good for the planet is actually always good for us too.
You see yourselves as a platform for innovative minds and pioneering ideas. Is your approach a collaborative one?
LW: Yes, it is. We always try to support an interdisciplinary approach and encourage dialogue between our project partners. For example, we organise retreats where we meet with our project partners. These aim to increase interdisciplinary understanding so that problems can be examined from different perspectives and new topics opened up.
VS: We get to see our partners in a different light and find out more about the people behind a project. Last time, we injected mushroom spores into tree trunks. That inspired a lot of imagination and creativity among all the participants – the whole thing’s meant to be fun too. It’s important that there’s networking, dialogue and interaction. We help provide that.
How do your networks function?
LW: They might grow and develop a little more slowly because quality and trust in our project partners is very important to us. We value regular dialogue. Because the relationships are closer, it means you know a lot more about one another, which makes it easier to provide contacts – you can have more confidence in the people involved.
VS: And, so far, we’re the only foundation in Switzerland to take a holistic view on sustainable food. We’d be delighted if more foundations were to get involved in this area. It’s so exciting, and there’s still so much to do!
«We always try to support
an interdisciplinary approach and encourage dialogue between our project partners.»
Laurenz Werner
How far are you prepared to go when it comes to new forms of food? Are there red lines, for example, where gene technology is concerned?
LW: We’re constantly learning. It’s a process. Where we are today will only reflect what we’ve learned so far. At the outset, we were looking at the new technologies involved in creating meat substitutes – lab-grown meat and precision fermentation – as the great hope. I still believe that they’re going to play a role in the future, but my suspicion is that we could just be tackling symptoms rather than the disease here, and they could lead to other problems and unforeseen consequences. We want to support projects that make us feel more like part of our planet again. If we recognise that we are part of nature, it will be easier for us to make decisions that benefit it. But if we see ourselves as a separate, ‘superior’ part, we will never truly understand it and we’ll carry on trying to dominate and exploit it.
The media are currently reporting that a lot of solidarity-based agricultural projects that came about during COVID have failed. Any idea why people are reluctant to engage with an experiment like this?
LW: It’s a tricky and complex issue. In general terms, a lot of plans and insights that came about during COVID simply fizzled out. We had opportunities to create a ‘new’ normal, but the system’s inertia got the upper hand again. A lot of people enjoyed the slower pace of life during the pandemic. People rediscovered the joy of home cooking and baking, people had to be creative, and that gave rise to new initiatives. The pandemic also showed us how much we need to be around other people and how important that closeness is, but that awareness mostly seems to have fizzled out again – I sometimes wonder why that is too.
VS: I think we were distracted and fell back into old habits. Even though that brief standstill, the time to pause and take a breath – to slow down – was so liberating.
Viktoria Schmidheiny is a double specialist. She studied at Vienna University Hospital and ran an oral surgery practice. She is President of the AVINA Foundation Board. Her son Laurenz Werner is a nutrition coach, personal trainer, chef and pâtissier. He is responsible for research and development on the Foundation Board. AVINA is an independent Swiss foundation focussing on nourishing people and the planet in a circular and balanced way.
LW: Exactly, how did we manage to take so little of that positive insight forward?
VS: I think normality crept back in because we lacked vision. At the moment, we’re living in an extreme comfort zone. Any time, anywhere, we can just press a button and order anything – and, even worse, we’re encouraged to believe that we don’t have enough. Starting from this status quo, any external change will be associated with sacrifice, so we need a higher vision – one for which we’re prepared to make sacrifices. Faced with all the information overload, we need a filter so we can see which way we should be heading.
Does that also apply to food?
LW: Yes, of course. And we need to develop this vision together, with the right intention. We need a critical mass of conscious individuals to drive this issue forward and inspire others to bring about a sea change. I think we can all start with ourselves and be an example to others – the more people we convince, the quicker it will happen.
VS: People tend to stick with what they know. They’re afraid of change. But life is change. Everything is fluid and intertwined. Our focus is also changing and moving forward. At the start, we were focused on protein transition, which was very exciting back then. But, through our process, we learnt a more holistic way of looking at things. Today, we’re on a journey that’s helping to show us the extent to which everything is interconnected and how strongly, for example, the health of the soil is linked to our own health.
LW: I still believe that plant-based meat substitutes will play a role. But today, I see them more as a way of treating the symptoms rather than the root cause. If we just focus on these products, we’ll miss the opportunity to change awareness. Regenerative agriculture will help change attitudes.
A lot of people have lost touch with nature. They find it hard to picture the production or supply chain for the carrots on their plate. What can we do about this disconnect?
LW: The author and historian Philipp Blom, who we met recently, tells the story of humankind’s domination of nature in his book Die Unterwerfung [Subjugation]. It is only by seeing the earth as a single entity and ourselves as part of it that we will be able to make decisions for the whole. Otherwise, we will always exploit nature in some way or another. I believe that we are bringing ideas like this to life through some of our projects. Benedikt Bösel is a good example, showing the impact you can make by trying to farm in harmony with nature. The effects are tangible and recognisable and I believe that’s the most powerful lever. It’s about piquing people’s curiosity and getting them interested in the issue.
Will we succeed in combating climate change with innovation?
VS: To use a medical analogy here, the diagnosis is lagging behind the current process. So we’re always playing catch-up. Of course, we need to treat the symptoms too. But at the moment, we’re missing the bigger picture.
LW: It would be helpful if, instead of seeing innovation as the development of new products and technologies, we see it as a change in our mindset that leads us to behave in a different way. So if climate change leads to a change in awareness, then we’ve won.
As a doctor, what’s your motivation for focusing on food? How important is the issue of health in your projects?
VS: I recognised early on how important eating properly is for our health and I’m still stunned how little attention is devoted to this issue in medicine. Research into the human microbiome, for example, is still in its infancy and is revealing more and more connections between food and various processes in our bodies. And if you take that further and consider how the soil microbiome is responsible for the plants’ immune system and how the substances they produce, in turn, benefit our immune system, it is clear that everything is dynamically connected. Isn’t that incredibly exciting? Doesn’t it make you long to know more?
Has there been public funding for research in this area?
VS: It seems to me that it’s an area that’s slowly gaining public attention, and it is clearly important that state funding is made available. Ideally, it would also be a collective effort. Philanthropy is known for its agility and rapid decision-making and could, therefore, spearhead the development. That would spare the public sector a long, drawn-out preamble before it comes to implementation and scaling.
LW: Through AVINA, we can work to pique curiosity about these issues and raise awareness as a result. Instead of wasting even more time carrying out yet more research into our demise, we should be feeding our energy into practical action and finally doing something.