Data is a powerful ally. It uncovers patterns, shows up shortcomings, reveals new possibilities and provides reliable support when challenging decisions need to be made. Its potential is immense and, intelligently combined, data develops convincing arguments.

Our grand survey of the third sector shows that there are a multitude of exciting and innovative approaches. But awareness of the risks and opportunities involved in a data-based approach is still low, and dangers are often underestimated. We are convinced that nonprofit organisations should work on developing better awareness of the potential that data holds, and of what data is actually available to the sector. And they should empower themselves to use it constructively.