Susanne Sugimoto studied geography at the University of Zurich and graduated in 1995. She also holds a Master's degree in Advanced Studies in Communication and Leadership. She has held leading positions in communications in various companies and is a founding member of the online magazine "Republik". Takashi Sugimoto studied philosophy at the University of Basel and graduated in 2001. He has worked in various communications departments and was editor of the Coop newspaper.