Why does Mobiliar focus so heavily on resilience?
As an insurance company, our business model is based on the principle of solidarity. As a cooperative, we care about the common good. Even our founding statutes, which date all the way back to 1826, stipulate that the work we do at Mobiliar is based on reciprocity. In other words, resilience has been one of our core values since the business was first founded almost 200 years ago. Prevention and resilience are the two main pillars underpinning our sustainability strategy. Prevention is all about protection and preservation, while resilience is a question of ensuring our society is fit for the future. We’re committed to taking action to that effect.
What does social sustainability mean to you?
We can divide social sustainability into different levels. First of all, you have the role of the individual in society. We need to find ways of laying future-proof foundations so we can keep the dialogue going and help future generations realise their own potential. Next up, there’s the Swiss economy. Small and medium-sized enterprises are the backbone, employing over 90 per cent of the population and focusing on innovations that will ensure their future survival. And then you have nature and the environment. We’re committed to supporting projects that aim to create an adaptable living space.
How do you integrate resilience into your social activities at Mobiliar?
Like I said, resilience is at the heart of our ambitions. And so we have a range of initiatives on these three levels I mentioned earlier. We have our own initiatives, we support projects and we work with partners who are working towards the same goals as us.
For example, we support sponge city initiatives in urban construction as a way of mitigating the effects of climate change. This involves unsealing soil and creating green spaces. The idea is that water can seep through rather than run off the surface causing damage. And it can evaporate again, acting like a natural air-conditioning system that cools down the environment and improves the quality of life in the public sphere. So we’re talking about climate measures and social measures.
The aim of our research partnerships is to gain insights that we can put into practice through our projects for the common good. Through our social efforts, we play an active role in strengthening the resilience of society by helping SMEs and NPOs to adapt so they are ready to face the future.
In our Mobiliar Forum, we offer innovation workshops for SMEs and NPOs. This gives them the chance to address specific questions about their future with professional guidance and using a process based on the design thinking methodology. They also learn about innovation techniques.
The Atelier du Futur is another important project. It’s a summer camp for young people aged between 13 and 15 with a heavy focus on digitalisation, the environment, consumption, art and culture. We want those young people to realise that they have a voice and that they can use that voice to improve their own future.
How can an insurance company help make society more resilient?
The core business of an insurance company is to provide insurance against risks. But we can’t insure against a lack of innovation or an inability to adapt. That’s why we believe in looking at the bigger picture when it comes to resilience. We want to play an important role in our society being able to look ahead to the future with optimism.
What challenges is Mobiliar facing in its current efforts?
We’re living through multiple crises right now. The world has become so complex for each and every one of us that we can sometimes lose track and feel disoriented. The worst thing we can do is give up. We choose to focus less on specific issues and more on opportunities. That means that we tend to need more than one simple answer. We’re looking for the right tools that can be applied. For example, we try to show young people what they’re capable of through creative endeavours and we aim to inspire SMEs to adopt innovation processes using the design thinking methodology.
How does Mobiliar measure the social impact of its initiatives, especially in terms of strengthening resilience in relation to the environment, the economy and society?
That’s an important question. As it stands, we have specific KPIs for our initiatives and we conduct surveys regularly. But we care more about the impact on our ambition, the resilience of society. We want to create an integrated impact model for that purpose. Before we can do that, we need an understanding of ways of measuring the resilience of society – the relevant parameters we need to be identifying. We’re working with partners like the Risk Dialogue Foundation to achieve this.
How does Mobiliar use art and culture to improve awareness of and accessibility to resilience and community spirit without them coming across as a means to an end?
Encouraging art is the top priority. Artists are indicators of the current trends, shifts and discourse in society. And that makes them essential in an open, fully functioning society. They process these societal issues, acting as intellectual messengers while opening up access on so many levels. Art and culture are also a platform for networking and transfer between disciplines, such as business, science and society.
We actively encourage the creative process with our collection and the Prix Mobilière. We open up dialogue on societal issues through our exhibitions at our offices in Bern and Nyon. We keep the formats varied and work with our partners from the fields of research and culture to maintain links with different topics. We do our best to make sure everyone can enjoy art – and not just art aficionados – by making the dialogue surrounding it as accessible as possible.
Does Mobiliar work alone or with partners when it comes to social initiatives?
Partnerships are key to our initiatives. There’s only so much impact we can have as Mobiliar alone. But we can amplify that impact by sharing skills and experiences and working on projects with others. We see ourselves as facilitators and networkers in this context. We believe strongly in co-creation because it delivers better results and is based on a stronger foundation. And all of that means that our endeavours are more credible.
Marta Kwiatkowski has been Head of Societal Engagement at Mobiliar since June 2022. Her ambition of building resilience in society is focused on three main areas: ‘Community and Solidarity’, ‘Innovation and Development’ and ‘Nature and Prevention’.
mobiliar.ch/engagement