The pandemic has placed Stiftung Wisli and its finances under pressure – with the foundation now reliant on donations. It has adapted to donors’ changed needs and is now offering people the opportunity to donate digitally.
‘Major changes can pose substantial challenges to the personal progress made by people with psychological impairments,’ says Stiftung Wisli’s Managing Director, Martin Bieber. He adds: ‘There’s no doubt that the coronavirus pandemic presented a major change.’ This charitable foundation works to support people with psychological impairments, offering them a safe place to live via various options across six residential homes in Bülach and Opfikon. In addition, it offers daily structure for 250 people in terms of employment. Its modular workplace integration programme enables people with psychological impairments to step back into the world of work and supports them in doing so. That said, COVID-19 has posed an additional challenge to all its operations. ‘Stiftung Wisli has done, and continues to do, everything in its power to support people through change and assist their recovery via a partnership of equals.’
Donate digitally – it’s easy, thanks to StiftungSchweiz.
Die Finanzierung des Angebots übernehmen Leistungsvertragspartner. Aber nicht alles ist gedeckt. Insbesondere die Situation im Jahr 2020 führte zu einem zusätzlichen Finanzierungsbedarf von 1,5 Millionen Franken. Hierzu ist die Stiftung auf Spenden angewiesen. Um auf die veränderten Gewohnheiten und Bedürfnisse der Spendenden einzugehen, bietet die Stiftung seit diesem Sommer die Möglichkeit, online zu spenden.
Its service partners finance its offer, but not everything is covered. The situation in 2020 in particular led to a funding shortfall of CHF 1.5 million, with the foundation dependant on donations to plug the gap. In order to respond to donors’ changed habits and needs, the foundation has offered the opportunity to donate online since this summer. ‘As with the care and support of our clients, we also have to align with donors’ needs when it comes to fundraising,’ says Bieber. ‘Today’s new, young donors are looking for easy options. There should to be as little time as possible between the decision to make a donation and the execution: the process must be intuitive and straightforward.’ In order to put this into practice, Stiftung Wisli has integrated StiftungSchweiz’s ‘donate’ button into its website. Bieber says: ‘The donate button is a simple, cheap and forward-looking option.’ But not only technological developments are changing donors’ behaviour. Bieber explains that the institution’s regionality, the sustainable nature of its work and the tangible purpose of donating are central to successful fundraising. Thus, even smaller institutions can be successful: ‘But it takes both courage and confidence to be visible and verifiable in your work.’