Walking through the woods together and belly laughing. Shedding a tear together and feeling appreciated. Or simply giving that sense of security. Quality is key to every relationship. The absence of reliable relationships with friends, relatives and neighbours can lead to social isolation and loneliness. Loneliness can affect anyone. In contrast to being alone, which can be a positive experience for those involved, loneliness involves a lack of social connection. The individuals affected are socially isolated.
Health risk of loneliness
According to figures from the Federal Statistical Office, the percentage of people who sometimes or often feel lonely decreases with age. However, according to the age monitor from Pro Senectute Switzerland, 26.6% of people over the age of 55 still suffer from loneliness. This is the equivalent of around 444,500 people across Switzerland. And loneliness heightens their risk of mental and physical health issues considerably. The feeling of loneliness is particularly pronounced amongst people over the age of 85: More than a third (36.8%) of this age group are affected. According to Health Promotion Switzerland, older people who feel lonely have a shorter life expectancy, as they often suffer from high blood pressure and depressive episodes.
Critical life events
In old age, the time comes to say goodbye to many things. Critical life events are often marked by loss. The death of a relative, partner or friend can lead to isolation, as can retirement or separation. According to Health Promotion Switzerland, social networks and social participation demonstrably decline with age, particularly from the age of 75.
Switzerland’s lack of a loneliness strategy
Switzerland does not have a national strategy to tackle loneliness. The connect! association wants to close this gap, together with a top-class scientific advisory board and researchers from all over the country. After all, loneliness causes great suffering and, according to global research findings, has significant health and economic consequences, comparable to those of tobacco consumption and obesity. Founded in 2023, the association coordinates a network of stakeholders from cantons, municipalities, institutions and civil society organisations.
Together, we are developing measures to prevent and reduce loneliness.
According to Thomas Pfluger, co-program manager of the ‘connect!’ association: ‘Together, we are developing measures to prevent and reduce loneliness.’ According to Pfluger, these include raising public awareness of the importance of loneliness and developing special tools to identify and support lonely people.
Joint action plan
The association has a ten-year outlook. ‘For the first three years, we have developed an action plan with the involvement of numerous scientists and practitioners,’ explains Pfluger. ‘It is based on the latest findings from research and practice, and is specifically aimed at older people.’ The work is made possible by broad financial support from the Age Foundation, the Elly Schnorf-Schmid Foundation, the Dr med. Kurt Fries Foundation, the Ernst Göhner Foundation and the Beisheim Foundation. The action plan is now being implemented with our partners. ‘We are reliant on long-term funding,’ emphasises the co-program manager.
Great interest
The first ‘connect!’ symposium on the topic of loneliness took place on 20 February 2025. There was a lot of interest and the event was sold out. Experts from social work, nursing, medicine, psychology, churches, associations for older people and representatives of municipalities and cantons from all over Switzerland took part. The broad interest shows that there is a need for coordination and communication on the subject. ‘Switzerland has a lot of services for lonely people, but people often don’t make use of them. Our aim is to improve access,’ says Pfluger. One of the many services on offer is the project ‘Loneliness in Old Age – Ways out of Loneliness’ [Einsamkeit im Alter – Wege aus der Einsamkeit] run by the Swiss Institute for Addiction and Health Research (ISGF). It was initiated with financial support from Health Promotion Switzerland, among others. The institute is an associated institute of the University of Zurich.
Theatre as an icebreaker
The topic of alcohol in old age is also a major taboo – loneliness can be closely linked to alcohol addiction. ‘Theatre is an incredibly good way to open doors – it tackles the difficult issue of loneliness in a playful way and gets people talking to each other,’ says Susanne Schaaf from the ISGF. The discussion leader is author and journalist Marius Leutenegger, who handles the subject matter with great sensitivity and gets people talking. ‘Loneliness in Old Age’ aims to promote social involvement in people over the age of 65.
The project uses theatre to achieve this. Each theatre is performed by four senior actors with whom the audience can identify. With theatre and moderated discussion as an interactive format, the ‘Loneliness in Old Age’ project raises awareness and engages those affected in conversation. Everyday scenes – such as going out into the great outdoors or meeting others outside the home – and moderated discussions create a lively exchange. The project is aimed at older people who are mobile. Susanne Schaaf adds:
Older people with disabilities often take part in our events, too, whether they have restricted mobility or problems with their vision or hearing. We also respond to these individuals’ needs and opportunities.
The ISGF implements the project in collaborations with parishes, municipalities and local organisations for the elderly. The aim is to promote accessible encounters and overcome social isolation through active participation. ‘We didn’t want a ‘gnarly’ workshop where participants sit in awkward silence,’ says the researcher.
They were able to reach more than 1,000 older people with the 2022/2023 pilot project in the cantons of Zurich and Bern. The great success enabled them to continue the project. Associations and cantons in German-speaking Switzerland are providing financial support for the project. At the same time as the theatre group, the ‘Einsamkeit im Alter’ project launched a text messaging service. The aim was to draw older people’s attention to local events with brief messages and motivate them to take action.
However, it soon became clear that this service is rarely used by the over-80s, who often don’t have a mobile phone – face-to-face encounters are more important to them.
Easy to access
‘Suggestions and activities must be accessible: Going for a walk or having a coffee together can be the first step out of isolation,’ says Schaaf. As a result of the guarded experience with the text messaging service, the focus is on relationship-oriented formats: At our theatre events, local organisations should be present with stands on site to present their services in person. There is coffee and cake and participation is possible without any barriers.
‘Loneliness in old age is often underestimated. This can also be a stressful situation for family carers if they have little time left to socialise outside the home,’ Schaaf points out. She adds:
Loneliness isn’t a one-way street – it’s give and take, and those who give in the context of volunteer work such as visiting services often get a great deal in return.
Accessibility is also the key word for Eve Bino, initiator and co-managing director of the Silbernetz Schweiz association.
Little moments together
Almost four years ago, the Silbernetz Schweiz association created accessible opportunities for communication with its ‘malreden’ project. The service comprises three elements: a free and anonymous daily telephone hotline (0800 890 890), established telephone tandem partnerships and information on other support services. The project offers older people an accessible opportunity to maintain social contacts and reduce loneliness. An easily accessible conversation service has been created with the daily hotline. ‘Use of the service is constantly growing, with few fluctuations,’ says Bino. She is delighted: ‘creating small positive moments, feeling connected in conversation – that’s exactly the idea behind malreden.’ Around 8,000 confidential conversations take place every year. That’s around 20 phone calls per day. ‘The daily hotline exceeded initial expectations, had a clear and instantaneous impact on loneliness and was particularly appreciated by users for its flexibility, empathy and emotional support,’ according to an evaluation report from the University of Applied Sciences and Arts Northwestern Switzerland (FHNW) for Social Work and Health. According to the FHNW evaluation, most malreden users are single women living on their own, aged between 65 and 84. Approximately 60 tandem partnerships have been set up since the beginning. Clearly, people are more reluctant to enter into a binding, long-term telephone relationship.
Volunteers lend an ear
The malreden project would probably not be conceivable without committed volunteers. They are the ones who lend an ear on the daily hotline, conduct the discussions, guide the tandem partnerships and offer people with feelings of loneliness a valuable listening ear. But listening takes learning – that’s why all volunteers receive training. As Bino emphasises: ‘The training is essential: It’s about holding conversations, dealing sensitively with feelings of loneliness and, above all, knowing your boundaries. We are not a crisis hotline.’ The volunteers are a wonderfully diverse bunch, according to the Co-Managing Director. Many of the women and slightly fewer of the men are over 60 and have a lot of life experience themselves. This life experience is obviously desired and appreciated. But there are younger volunteers, too, such as social sciences students and committed individuals from other fields. Volunteers are supported – with supervision, exchange opportunities and a listening ear for their own concerns. They give their time, empathy and attention – and receive rewarding encounters and meaningful experiences in return.
The right channel
One of the main aims of the ‘connect!’ association is to facilitate improved accessibility for the services on offer. But how do older people, especially those suffering from feelings of loneliness, find out about the opportunities? ‘The use of different channels is crucial,’ emphasises Susanne Schaaf from Loneliness in Old Age – Ways out of Loneliness. One municipality had advertised the ISGF’s theatre programme on its digital channels. There was no response. So it sent a letter with a flyer to all the elderly people in the community. Almost 100 applications were received within just a few days. ‘Our website and social media channels do not directly address our primary target group. That’s why we rely on disseminators such as departments, Spitex home care, the SRK and Pro Senectute, who recommend malreden,’ says Eve Bino of malreden. Addressing target audiences appropriately and communicating with potential users, experts and committed volunteers on familiar ground seems promising.
Talking about it is key! Together, maybe on a walk in the woods.