Barbara Rüttimann is an economist and has a CAS in digital marketing from ZHAW Winterthur. She has run a consultancy for (online) communications and management since 2000. She writes for economic publications and blogs, has written a book and previously worked as a TV presenter. She became Head of Institutional Fundraising & Major Donors at the Synapsis Foundation for Alzheimer’s research in Switzerland in 2020. Prior to this, she served as head of marketing and communications in various industries, including in the charitable sector.