Sibylle Grass cites mangrove forests as an example of what Innovate 4 Nature (I4N) works for. As natural climate solutions, mangrove forests help to combat climate change. They support the natural absorption of carbon dioxide, are habitats for many animal species and protect coastal areas from erosion. In addition, their cultivation provides the local population with an income.
Another example she cites is circular solutions with products made from environmentally friendly, biodegradable or fully recyclable materials such as cork. ‘We want to make these kinds of projects as big as possible as quickly as possible,’ says Sibylle Grass, who is responsible for marketing and fundraising at the foundation.
Innovate 4 Nature sees itself as an accelerator for nature-based solutions: start-ups that offer measures to conserve or restore natural ecosystems are brought together with companies, investors and foundations that also have an interest in halting biodiversity loss. These nature-based solutions, in turn, are intended to support the transition to a regenerative economy – an economy that takes account of natural resources or even promotes them.
Stability thanks to the foundation structure
Innovate 4 Nature was founded in 2021 by the four organisations InTent, Waterpreneurs, engageability and IN-FINITUDE AG, also receiving support from the Migros Pioneer Fund. It was initially set up as an association, but since May 2024, it has been organised as a foundation. The chair of the Board of Trustees is André Hoffmann, who is also vice chair of the Board of Directors of Roche, chair of Massellaz, and founder and co-chair of InTent. ‘We have a long-term vision and are convinced that our structure as a foundation gives us more stability and credibility,’ says Sibylle Grass. The strategy has also changed. Initially, I4N functioned as a ‘marketplace’ where start-ups as providers of nature-based solutions could meet potential investors. ‘However, we have noticed that, in addition to investors, we can also provide targeted support to companies that need to address the issue of biodiversity, and we have expanded our offerings accordingly,’ says Sibylle Grass. Although the topic is not new, it still exists in the shadow of the big issue of climate change and CO2 reduction. Today, I4N addresses companies, foundations and investors all over the world. Many companies are called upon to take action to preserve biodiversity, partly for reasons of reputation, because customers expect a commensurate commitment, but also to make their own supply chains more resilient. At the beginning of the year, when a large part of the cocoa harvest in West Africa was destroyed by extreme weather and disease, the price of chocolate rose sharply during the Easter season. Sibylle Grass: ‘Half of all companies worldwide depend directly on nature and natural resources, while the other half depend on them indirectly. When an ecosystem collapses, it has a direct impact on the company’s business.’
While Innovate 4 Nature initially focused on projects and organisations in Switzerland, it now has a global reach: ‘There are so many exciting projects everywhere that we don’t want to limit ourselves,’ says Sibylle Grass. Nowadays, it’s no longer primarily about ‘traditional’ investment, but about collaboration between different interest groups. The foundation makes its broad network and expertise in the field of nature and biodiversity available to companies, for example by presenting examples of best practice. ‘We want to take on a pioneering role here,’ explains the marketing specialist. I4N helps start-ups not only to raise money, but above all to increase their visibility so that they become attractive to third-party investors. To this end, I4N publishes more than 140 nature-based solutions in a ‘Solutions Gallery’ on its website. The foundation has set itself the goal of supporting at least 100 high-quality, nature-positive solutions by 2030.
Great interest in the inaugural I4N Awards
Visibility is also ensured by the I4N Awards, which the foundation will be awarding for the first time this year. More than 400 applications have apparently been received from start-ups from all over the world: ‘We were downright overrun.’ As part of this year’s I4N Day, which will take place this month in Arles, France, prizes will be awarded in four categories. ‘This will be a milestone for us.’ The Award comes with a total of 100,000 Swiss francs, and the aim is to present it annually in future. In order to increase prize money and to provide even better support to companies that, for example, are specifically looking for solutions within their industry, new partner awards are also planned. In addition, a tool is being developed to measure and represent the impact of all funded solutions.
Innovate 4 Nature is currently supported financially by InTent and recently managed to gain the Fourfold Foundation as a partner. In the medium term, the organisation aims to become self-sustaining. Sibylle Grass adds: ‘The money that comes to us from partner organisations should be used in full for the benefit of the start-ups.’