The Philanthropist: Is it true that you knew you wanted to be a ski racer from the age of three?
Tina Weirather: Children are often asked what they want to become. My answer was ‘ski racer’ from a young age.
TP: Were you ever tempted by other professions?
TW: Even though I wanted to become a ski racer, I also knew that this kind of career was anything but a matter of course. That’s why I always had a plan B – or even a plan C. I would have been interested in being a journalist because I liked writing. But I changed my mind from one day to the next. I even wanted to be a hairdresser once, and cut my dolls’ hair. But the older I got, the more I became passionate about skiing. I got a taste of success early on, which bolstered my resolve.
TP: Still, your career wasn’t straightforward?
TW: I suffered four injuries before I was 20, which set me back a lot. At the time, I really wondered if it was still physically possible for me to do this. But at the end of the day, every athlete always has to think about stepping into a different profession, because your time as an athlete is limited.
TP: Your plan A worked.
TW: I kept going and things worked out the way I had dreamed they would.
TP: You were aware that you could not take your career for granted: you’ve been injured several times. Who helped you make your dream come true, despite these setbacks? Did you also receive support from foundations?
TW: No. I was lucky that the Liechtenstein Ski Association was on a very strong footing at the time. They provided all the equipment and the coaches, and also paid for the hotels for training camps. My parents also helped. My mother stood in the ski cellar every night on the weekend and got my skis ready. She went with me to training, to races and to everywhere else. Children’s sports are impossible without parents: you spend every weekend on the slopes and driving down the mountain. As an eight-year-old, you’re not in a position to organise this yourself. Nowadays, I sometimes think that I don’t know if I’d do that for my child as a mum. It requires a huge amount of great effort by the whole family; it’s not easy.
TP: Your mother, herself a successful ski racer, founded the Top Talent Sport Foundation (TTSF). You’ve taken over her role at the foundation. Was that a logical step for you?
TW: My mother wanted to leave the TTSF after 23 years, but she didn’t want to burden me with the task either. She said she didn’t have the energy and that she was going to shut down the foundation. I immediately said: ‘No, Mum, you can’t do that! I’ll keep it going.’ She was relieved and very pleased by this.
TP: Why is this commitment important to you?
TW: I never doubted that I would do this. I knew what impact the foundation’s work had: I’ve seen the stability that sport gives young people. Adolescence is a complicated time. Changing schools or the pressure to learn can be a reason to stop exercising, and the financial burden on parents is also getting heavier. In this phase of life, when so many things are uncertain – friendships, school, identity – sport is a source of stability and self-confidence. You learn to rise to new challenges and experience success. And people who are engaged in sport simply have less time to come up with stupid ideas. Support is so important during this time. Even if we don’t have a massive amount of money at our disposal, it’s a sign of recognition. ‘Hey, someone believes in me, someone thinks what you’re doing is cool.’ This gives young people power. That’s why I’m proud of our work – and that’s why supporting young people is so important to me, even though not all of them make it to the top.
TP: This is precisely the crucial question: not all of them manage to get into elite sport. How does TTSF deal with those who fail? Do you also provide support with coaching and other services?
TW: We provide financial support. Additional services such as psychological coaching are provided by the Liechtenstein Olympic Committee, with which we have a close relationship. Our board of trustees discusses this a great deal: should we provide any support at all to someone who’s had a bad season? Or should we support them even more? We tend to favour the latter approach. If you are successful, you will find sponsors and get help from associations. Those who are in the thick of the fight need the most support. That’s why we’re less interested in results than in will, passion and reflection. When someone describes how they spend all night thinking about what went wrong after a defeat, we see the fire in them – and that’s what we want to promote. Particularly in sports where physical differences play a big role, results are hardly an indicator at this age of who will do well down the line.
Those who are in the thick of the fight need the most support.
Tina Weirather
TP: Is this a reflection of your own career, with all the injuries and doubts?
TW: A little bit, yes. Of course, you have to be careful not to see too much of your own story in these cases. People have different lives, different paths with different destinies: you mustn’t map the template of your own life onto them. But because I have experienced many setbacks myself, I can sympathise with them. The uncertainty of whether you will come back is often worse than the pain itself. This experience makes it easier for me to be understanding and take athletes seriously, even if they’re not delivering at that moment.
TP: Was that also what motivated you to get involved in charitable work?
TW: Definitely. My injuries made me aware of how privileged I am: born in Liechtenstein, raised in a loving family, being able to pursue my passion – and everything worked out. This happiness cannot be taken for granted. I think it would be awful if you were not aware of your own happiness in such a situation.
TP: And that’s why you’re involved with the foundation?
TW: I think you have to give something back. The least I can do is use my foundation to give young athletes a chance.
TP: How does the foundation finance its work?
TW: As a small foundation, we are financed by private donations. Lots of Liechtenstein citizens appreciate the sport and support us, without wanting to have their logo on a jersey.
TP: Does it help that Liechtenstein is shaped by short distances and that people know each other personally?
TW: Good question. Yes, maybe. Especially when my mother was still running the foundation, she entered into a lot of partnerships with a more direct approach. The donor provided support to a young athlete directly, who then wrote a letter to thank them and told them how the season went. This creates a sense of closeness, and the donor then follows the athlete’s results in the media. Today, support is no longer provided on an individual basis. Of course, all our donors are notified of who the athletes are and how they’ve got on. It probably helps that we know each other, because we deliberately don’t have a large structure or a website – this also helps to keep the number of requests manageable.
TP: You don’t have a website? And this helps to limit your workload?
TW: With us, every franc goes from the donor to the athletes. Anything we eat and drink at board meetings is paid for out of our own pockets. We also pay for everything ourselves at our Christmas party. If we ran a website, we would pay for it ourselves.
TP: How large is your board of trustees?
TW: There are seven of us. Katja – who supported my mother too – also helps with the admin.
TP: How many athletes does the TTSF fund and how many applications do you receive each year?
TW: At the moment, we’ve managed to strike a good balance. Last year, we sponsored 18 athletes, and had to reject five to ten.
TP: You have a high acceptance rate. How much time does it take to submit an application?
TW: It takes about an hour. You need to complete a questionnaire. We ask for the coach’s contact details and want to know about the applicant’s wider environment. If we would find it helpful, we also ask for more information about their background. Many athletes send us creative applications with photos or personal stories. It is important to us to consider the broader situation as well: the parents, the coach, the child’s motivation.
TP: Do you also involve coaches and officials, families and those around you in your discussions?
TW: Absolutely. We might talk to the coach on the phone and ask what their work with the child looks like. Or we might explore their potential in more detail or ask what they’re currently working on. We also ask questions about their financial situation if necessary. Often, however, you don’t need a phone call.
TP: When is in-depth clarification needed?
TW: If we don’t yet know enough, for example because we haven’t read anything about the athlete in the news before. Since people are mentioned in the newspapers at an early stage in our country, we can track quite a sportspeople in this way. And we seek clarification in sports that the seven trustees aren’t as familiar with.
TP: And how do you find these talented athletes?
TW: We have a variety of members on the board of trustees who are interested in different sports. Of course, winter sports are my thing. I also have ties to tennis, because my brothers played tennis a great deal. From time to time, we approach talented individuals and encourage them to send us an application, but many apply off their own bat.
TP: Your foundation will soon be celebrating its 25th birthday. What role does it play for sport in Liechtenstein today?
TW: A small but valuable one. We specifically support very young individual athletes, usually between the ages of 13 and 21. Afterwards, either associations and professional structures take over – or the young people decide to forge a different path. What’s important to us is the phase in which sport gives you stability and you learn things that stay with you for life. We have a presence during this period: we can really make a difference and have a positive impact on people’s lives.
TP: You’re also a UNICEF ambassador. What does this entail?
TW: My role is to raise awareness of the situation of children around the world, to collect donations, to highlight issues such as education, health and protection, and sometimes to travel to different places to see what things are like on the ground.
TP: How did your involvement with UNICEF come about?
TW: UNICEF asked me if I would like to become the first female ambassador for Switzerland and Liechtenstein. At the time, I had received a lot of small-scale enquiries, but I wanted to focus on one thing and get really stuck in. UNICEF was the perfect fit because it combines long-term projects with real impact.
TP: What is it like to work in the field?
TW: During my field trip to Malawi, we visited a centre for malnourished children. In moments like these, you become aware of how unequally opportunities are distributed – and how much every piece of support counts in giving children the prospect of a healthy and safe life. At the same time, it is clear that UNICEF’s work is only possible thanks to donations and voluntary contributions.

Giving children the prospect of a healthy and safe life.
Tina Weirather
TP: How does that affect you, especially as a mother?
TW: You have to tread carefully when introducing children to subjects like these. I remember telling my godchild that we were going to Malawi, where children don’t have enough to eat. He was four at the time and then spent weeks asking his mother what was going on with the children who didn’t have enough to eat. Experiences like these shape us. I think it’s important to show your own children the reality outside of our affluent lives, but in a measured manner, at the right time and with sensitivity.
TP: In addition to all this commitment, you’re also a co-commentator on SRF. Is this your plan B in practice?
TW: To an extent, yes. I used to want to write, but I’m now commenting live. That’s a good fit. It’s nice to be able to pass on my experience and follow the sport from a different perspective.


