560+

The Swiss media landscape is increasingly hard-pressed. The number of newspaper titles is declining, editorial offices are being merged, and more than 560 media professional jobs have been cut in the last two years alone. There seems to be no end to the crisis in traditional media.

In the last ten years, the number of news­pa­per titles in Switz­er­land has fallen from 304 to 245, as shown by figu­res compi­led by the Verle­ger­ver­band Schwei­zer Medien – a decline of 20 per cent. ‘Every print news­pa­per has its own expiry date, but it can be assu­med that the number of news­pa­per titles will decrease consider­a­bly more in the next ten years than in the last ten years, so that there will soon be fewer than 200 news­pa­pers in Switz­er­land. In the medium term, edito­rial offices will only survive if they manage to earn money from online jour­na­lism or if they receive substan­tial support from the state or foun­da­ti­ons,’ explains Dennis Bühler, Fede­ral Parlia­ment and Media Editor at Repu­blik. ‘Print news­pa­pers will conti­nue to exist as long as the reve­nue they gene­rate exceeds expen­dit­ure in the sligh­test. That means as long as the income from adver­ti­se­ments and subscrip­ti­ons is higher than the costs of prin­ting, distri­bu­tion and a shoestring edito­rial operation.’

Media profes­sio­nals lose their jobs

These deve­lo­p­ments have a major impact, not only on media diver­sity, but also on the people who work in edito­rial offices and media compa­nies. Repu­blik takes a closer look at what is going on with its blog ‘Swiss media concen­tra­tion time­line’. As the figu­res show, more than 560 media profes­sio­nal jobs have been lost in Switz­er­land in the last two years alone. ‘The massive job cuts over the last two years show that the media busi­ness model no longer works: ads and clas­si­fied ads have migra­ted, while the number of print readers has fallen drama­ti­cally – and the willing­ness of the Swiss popu­la­tion to pay for online jour­na­lism has remained at a very low level for years,’ says Dennis Bühler of the deve­lo­p­ments. In addi­tion, many edito­rial staff work as free­lan­cers, making them the first to stop recei­ving commis­si­ons – another decline that cannot be quantified.

Danger to public discourse

Local and regio­nal jour­na­lism, in parti­cu­lar, plays an important role in society. It crea­tes publi­city for rele­vant issues at the commu­nal and canto­nal level and promo­tes public discourse, which is an essen­tial aspect of parti­ci­pa­tion in the demo­cra­tic process. The crisis in jour­na­lism is jeopar­di­sing this func­tion; a growing number of regi­ons have only one news­pa­per left, or none at all. For issues at natio­nal and inter­na­tio­nal level, these deve­lo­p­ments are less rele­vant, as alter­na­tive sources of infor­ma­tion are almost always available. But for regio­nal issues, the lack of local coverage can often lead to a stun­ting of public discourse. Dennis Bühler says: ‘It is important that citi­zens are able to obtain infor­ma­tion before they vote on substan­tive issues and elect parlia­ments and govern­ments. An open, unbi­a­sed discourse can only be ensu­red by media outlets with a local edito­rial team equip­ped with the neces­sary human and finan­cial resources.’

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