In the last ten years, the number of newspaper titles in Switzerland has fallen from 304 to 245, as shown by figures compiled by the Verlegerverband Schweizer Medien – a decline of 20 per cent. ‘Every print newspaper has its own expiry date, but it can be assumed that the number of newspaper titles will decrease considerably more in the next ten years than in the last ten years, so that there will soon be fewer than 200 newspapers in Switzerland. In the medium term, editorial offices will only survive if they manage to earn money from online journalism or if they receive substantial support from the state or foundations,’ explains Dennis Bühler, Federal Parliament and Media Editor at Republik. ‘Print newspapers will continue to exist as long as the revenue they generate exceeds expenditure in the slightest. That means as long as the income from advertisements and subscriptions is higher than the costs of printing, distribution and a shoestring editorial operation.’
Media professionals lose their jobs
These developments have a major impact, not only on media diversity, but also on the people who work in editorial offices and media companies. Republik takes a closer look at what is going on with its blog ‘Swiss media concentration timeline’. As the figures show, more than 560 media professional jobs have been lost in Switzerland in the last two years alone. ‘The massive job cuts over the last two years show that the media business model no longer works: ads and classified ads have migrated, while the number of print readers has fallen dramatically – and the willingness of the Swiss population to pay for online journalism has remained at a very low level for years,’ says Dennis Bühler of the developments. In addition, many editorial staff work as freelancers, making them the first to stop receiving commissions – another decline that cannot be quantified.
Danger to public discourse
Local and regional journalism, in particular, plays an important role in society. It creates publicity for relevant issues at the communal and cantonal level and promotes public discourse, which is an essential aspect of participation in the democratic process. The crisis in journalism is jeopardising this function; a growing number of regions have only one newspaper left, or none at all. For issues at national and international level, these developments are less relevant, as alternative sources of information are almost always available. But for regional issues, the lack of local coverage can often lead to a stunting of public discourse. Dennis Bühler says: ‘It is important that citizens are able to obtain information before they vote on substantive issues and elect parliaments and governments. An open, unbiased discourse can only be ensured by media outlets with a local editorial team equipped with the necessary human and financial resources.’